Avital Rachaev

Design

ICHIGO

ICHIGO is a healthy street food restaurant in Budapest, offering fresh and nutritious options like large sushi rolls or poke bowls.

We aimed to create a brand that combines the rich and joyful atmosphere of Japanese street life with the spirit of Israeli entrepreneurship, all within the European city of Budapest. Our inspiration comes from vibrant, multi-layered streets that evoke joy and inspiration. Our guiding term is the Japanese "Umami," which directly translates to "delicious." When used in the context of taste and enhancing flavors, especially in the initial stages of brain stimulation, this sensation is not fully understood by science.

We chose to work with multiple layers, vibrant colors, including pink, a bold typeface that is appetizing, and even the use of Japanese. All of these elements together create a visually striking, intriguing, and delicious design system.

Thanks & Credits:
Branding, Design: Avital Rachaev, Shir Daniel
Interior Design: Nir Ran Studio
Photography: ICHIGO, Naor Daniel
Thanks: Ehud, Daniel, Naor, David