Avital Rachaev

Design

Elad Theater

Rebranding for Elad Theater, a fringe and provocative theater at the southern tip of Israel. Led by artistic director Shai Pitovsky, the ensemble, comprising young artists from major theater schools, was established in memory of Corporal Elad Dan.

The theater shows provoke thought while bringing a sense of tranquility, showcasing exceptional talents. The audience is a crucial part of this immersive encounter.

Our “Aleph” is a little different, unlike any other. She's different and interesting, she's both mountains and loose movement. The strong movement in the logo also led us in the development of layouts and grids, and so we created an alternating "Arena", just like Elad's performances that are location-dependent and always in motion.

Thanks & Credits:
Strategy, Creative, Copy, Brand Identity, Print,
Web & Digital Design, Textual and Visual Content Editing: Bodasher Studio
Photography: Avital Rachaev, Radai Rubinstein

Project Done at Bodasher Studio